Search Engine Optimization

SEO (Search Engine Optimization) is a form of internet marketing that involves optimizing your website for better rankings on the major search engines based on particular search terms.

Each search engine has a protected mathematical method or algorithm with perhaps hundreds of variables that work together to produce a list of results tied to a user’s search query. This list of results is called a SERP or Search Engine Results Page. Some of these variables are fairly well known. Search Engine Optimization professionals know, for instance, that search engines rank sites more highly on a SERP if they have relevant and keyword-rich content. On the other hand, some variables which figure into the search engine algorithm are more discreet and subtle. For instance, Google recently inserted a variable that gave slight advantages to websites with “site speed� and therefore load more quickly in the user’s browser.

At Copeland Search Marketing, our job is to help your business website stay competitive and remain “optimized” for each of the major search engine (Google, Yahoo, Bing) algorithms.

Our SEO process focuses on 3 goals:

• Expectations – Setting realistic expectations of what can be accomplished
• Engagement – Regular and meaningful communication with our clients
• Education – Helping clients understand what is (or not) working and why

1. What we will do?

   Some of our Search Engine Optimization services include:

   • Complete Site Audit (HTML code and site content)
   • Keyword Research & Analysis
   • Target Market & Audience Research
   • SEO Action Plan Preparation and Implementation
   • Regular Monitoring of Rankings and Monthly Reports
   • Conversion Tracking
   • Education and Training

2. How much will it cost?

   Keep in mind that every SEO job is different. There is no one-size-fits-all solution.
   The rates quoted below are primarily for businsses that seek to rank well for markets within a specific geographic area.

   SEO Hourly Consulting

   Appropriate if you would like us to do a site audit and create a SEO Action Plan which we turn over to your staff or webmaster for implementation. We can also bill hourly for training or educational sessions with you or your staff.

   Fee: $75-$100/hr

   SEO Project

   A more comprehensive Search Engine Optimization approach and requires a minimum 6 month commitment from the client in order to achieve our goals. The budget is determined after our initial meeting and subsequent research. We require complete control over your website, including access to your analytics reports.

   Fee: $1,000-$2,000 initially. $750 – $1,500/mo thereafter and for the duration of the contract period

3. How do we measure success?

   Analytics Reports

   We help you understand how people are getting to your website and which keywords are creating conversions. Google Analytics is a FREE tool that we can easily install in the code of your website to assist you in understanding your SEO success.

   Search Engine Rankings

   Our customized and comprehensive Search Engine Ranking Report can demonstrate how your website is ranking for your targeted keywords as well as compared to your competitors. By taking a baseline search engine rankings report at the start of our project and comparing it to a report post-project, we can give you a good idea of SEO success.

   Conversion Tracking

   Using specialized landing pages with submit forms and Call Tracking Numbers we can show you exactly how visitors convert into customers. From our call reporting interface, you can even listen to the phone calls.

Copeland Search Marketing is a SEO (Search Engine Optimization) agency based in Little Rock, Arkansas assisting law firms, dentists, and other small to medium-sized business clients. Contact us today for a no-obligation, free website evaluation.